The Insultancy Approach - Ed Gillespie, co-founder Futerra
Ask a simple question: Is this good enough. It's a straightforward enough challenge to business to raise standards and explore whether they are the best they can be. Ed Gillespie, founder of communications and sustainability agency Futerra, coined the term 'insultancy' - a 'strategically rude' approach to working with business that poses the question ' is this good enough?'.